Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Get Real: Authenticity in the Artificial Age

The other night I was hanging out on TweetDiner, an excellent Twitter chat hosted by Margie Clayman (@margieclayman) and Stanford Smith, aka @pushingsocial. On this particular evening, the regular hosts were off for the

Applauding the Idea Killers

We all struggle from time to time to generate creative ideas. They’re precious and often hard to come by. So why on earth would I suggest celebrating the death of an idea? Because ideas

Snap Out of It! How to Get Your Mojo Back

What to do when everything is going wrong We’ve all had those days – or weeks or even months – when your mojo has escaped and everything looks bleak… Your boss hates you. Your

When Is It Time for a Logo Redesign?

GAP did it. Starbucks did it. Should You? There has been a lot of discussion about logo redesigns in marketing circles recently. When GAP introduced a new logo last year, the company was blasted

Beyond Plan B: What’s Your Contingency Strategy?

I’m writing this post on the 11th day of January. Almost halfway through the first month of what I hope will be a breakout year for my business. But guess what? The running start

5 Signs You Need a Brand Audit

When was the last time you took a good hard look at your brand? If it’s been a while, you might be surprised to discover your brand slipping away. Why? Over time, it’s easy

Tips to Start Fresh in the New Year

The beginning of a new year often feels like a rebirth of sorts, a chance for a fresh start with the promise of new beginnings. Even if you’re not one for resolutions, you can

Starting the New Year with Good-Bye

My new year is beginning with a good-bye. Later today I’ll be heading to a funeral for a friend, a wonderful woman who touched many lives. I’ve been debating if I should be superstitious

If I Knew Then…Business Lessons from the School of Hard Knocks

I’ve been reading a great little book called Climb: Leading Women in Technology Share Their Journeys to Success. The book is a collection of personal stories from female executives about what they’ve learned on