Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Death by 1,000 Subscriptions

I just cancelled two membership services. Big news, huh? Not really. The move will save me about $160 month, not quite $2000 a year. That’s a significant savings, but it won’t make or break

Find the Right Rate of Business Growth

Too Fast, Too Slow or Just Right How fast should your business grow? If you’ve ever tossed and turned all night trying to get comfortable enough to enjoy a good night’s sleep, you can

5 Reasons for Entrepreneurs to Get Back to School

August is “Back to School” season in my town. Back in July, stores were brimming with binders, pencils and notebooks. The state had its sales tax holiday two weeks ago. Kids anxiously selected their

What Now? How to Recover When You Can’t Deliver

Now matter how efficient your organization is, there will come a time when you simply can’t deliver as planned. It might be your fault, and it might be completely out of your control. Either

Make Growing Your Business a Little Bit Easier

I frequently write and speak about cultivating the right mindset for growth, and sometimes people push back. Those who argue the point believe that growing your business can’t possibly be as easy as thinking

When Saying “No” Improves Profits

In business, much of the advice leaders get is all about embracing possibilities. We’re constantly encouraged to “Go for it!” “and to “Seize the Day.” Nike has profited greatly by admonishing people to “Just

5 Ways to Make Work a Happier Place Today

If you read my posts regularly, you know that my focus is on business growth, but not strictly from an academic, make the numbers work point of view. Companies don’t thrive without leaders and

Iterating for Business Growth: Small Changes, Big Results

Eons ago when I was learning to drive, my father was the brave soul who first took me on the Interstate highway. I remember anxiously accelerating up the on ramp and joining the traffic

In the Entrepreneur’s Garden: Weeds!

Summer in Atlanta brings the baseball (Go Braves!), time at the lake, the Peachtree Road Race…and weeds. Yes weeds. And not just any weeds. These are the kind of weeds that grow a foot

Do You Love to Hate Trade Shows? Here’s How to Find the ROI.

Boondoggle or Necessary Evil? Most entrepreneurs I know have a love-hate relationship with trade shows. Event marketing feels like a necessary evil, and a costly one. Execs complain that exhibiting at trade shows is