Waterman: A Story

Light As I lay there rigid in the darkness wedged tightly next to my twin, I knew something big was about to happen. The box that surrounded us

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Why is Change So Hard?

The Pain of ChangeWe all feel it. I know, I'm one of those people who thrive on change, always looking for new ideas and challenges to pursue. And

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To Hug, or Not?

by Joellyn Ferguson and Paul Mendel Hugging is a Touchy Topic: Two Views on Whether Hugging Crosses the Professional Line Joellyn’s Perspective “Should you hug your clients?” That's

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Beautifully Ruined

A Life Transformed by Time on the Trail How do you go through a life-changing experience, and then slip right back into the life you had before? That’s

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Don’t Let Customer Satisfaction Surveys Tarnish Your Brand

The idea of customer satisfaction surveys originated with good intent. Businesses wanted to know how their customer’s felt so they could make things better. Unfortunately, somewhere along the

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What’s the Most Important Marketing Question?

The Number One Question for Marketers: “Who cares?” That’s not a flip answer. It’s an essential question that many in business forget to ask. Who cares about your innovative

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