The Secret to Winning Top Talent in a Tight Market

From efficiency and innovation to customer experience and brand equity, employees have the power to help a company sink or soar. Is your business having trouble attracting great

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Investors or Customers: Which Voices Matter Most?

Profit is everything, isn’t it? Business owners, investors, and analysts are all prone to obsess over the profitability of a company. When profits are up, we take it

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3 Reasons “Trust Your Gut” Is Bad Advice

The accomplished business owners I work with often attribute their success to the philosophy of “trust your gut” when it comes to big decisions. They’ve come to rely

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Are You a Good Customer?

I’ve been writing a lot about customer experience lately. I’m a huge advocate for companies to be customer-focused. At the same time, something has come to my attention

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Death by 1,000 Subscriptions

I just cancelled two membership services. Big news, huh? Not really. The move will save me about $160 month, not quite $2000 a year. That’s a significant savings,

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How to Keep Friction from Ruining Your Business

Friction is a powerful physical force. It’s the action that stops cars when we brake and it lets water carve stone. A little friction, over time, can create

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The ROI of Everything

Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value

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6 Reasons You Should Answer the “What’s Your Budget?” Question

“What’s Your Budget?” Do cringe every time you hear that? When a sales rep asks, your first instinct might be to clam up. Mine is. As a former CMO, I spent

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When Everything Works, It’s Time to Change

Picture this: You’re in the zone, everything in your business is working perfectly. This is exactly what you’ve been working towards! Now you can finally rest and savor

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What Does Bad Behavior Cost You?

I’m a big proponent of tough love at work and home. I practice it with my clients, too. After all, they pay me to tell them what they need to

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