Profit is everything, isn’t it? Business owners, investors, and analysts are all prone to obsess over the profitability of a company. When profits are up, we take it
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The Secret to Winning Top Talent in a Tight Market
From efficiency and innovation to customer experience and brand equity, employees have the power to help a company sink or soar. Is your business having trouble attracting great
3 Reasons “Trust Your Gut” Is Bad Advice
The accomplished business owners I work with often attribute their success to the philosophy of “trust your gut” when it comes to big decisions. They’ve come to rely
Are You a Good Customer?
I’ve been writing a lot about customer experience lately. I’m a huge advocate for companies to be customer-focused. At the same time, something has come to my attention
Death by 1,000 Subscriptions
I just cancelled two membership services. Big news, huh? Not really. The move will save me about $160 month, not quite $2000 a year. That’s a significant savings,
How to Keep Friction from Ruining Your Business
Friction is a powerful physical force. It’s the action that stops cars when we brake and it lets water carve stone. A little friction, over time, can create
The ROI of Everything
Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value
6 Reasons You Should Answer the “What’s Your Budget?” Question
“What’s Your Budget?” Do cringe every time you hear that? When a sales rep asks, your first instinct might be to clam up. Mine is. As a former CMO, I spent
When Everything Works, It’s Time to Change
Picture this: You’re in the zone, everything in your business is working perfectly. This is exactly what you’ve been working towards! Now you can finally rest and savor
What Does Bad Behavior Cost You?
I’m a big proponent of tough love at work and home. I practice it with my clients, too. After all, they pay me to tell them what they need to