Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Facing the Unexpected

Is running a business more than you bargained for? Every now and then I encounter a client or business owner who’s feeling decidedly overwhelmed. What they thought would be “so easy” has suddenly turned into chaos.

How to Show Customers the Door

What’s the Fastest Way to Lose a Customer? I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips

What’s the Most Important Marketing Question?

The Number One Question for Marketers: “Who cares?” That’s not a flip answer. It’s an essential question that many in business forget to ask. Who cares about your innovative technology? Who cares if your product

Is Passion at Work Optional?

Meaningful Work, No Passion Necessary The other day I was at the annual launch party for the Edge Connection, a non-profit organization the helps women, minorities, and veterans create economic self-sufficiency through entrepreneurial training. In other words,

New Business Opportunities: How to Explore without Getting Lost

Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not.

Meaning at Work – It’s Not Just for Millennials

Millennials Opened the Door, But Today, Meaning is for Everyone Employee engagement is a hot topic, and it’s hard to overlook all the chatter about how important it is to provide Millennials with a

Trust as a Catalyst for Growth

Trust Matters We all know trust is important to business, but how much does it really matter? A lot. Trust is a catalyst for growth. In fact, it is often the factor that makes

Too Many Ideas? 3 Ways to Prioritize

How Can You Focus when Ideas are Overflowing? It’s the opposite of writer’s block: you’re so excited by your prospects that ideas are everywhere. What a delightful problem to have! Unfortunately, choosing a single path

Success: It’s All About Accountability

We’ve All Been There When I was 3 or 4 years old, I slipped a roll of LifeSavers into my bloomers (yes, I wore bloomers) while my mom was checking out at the grocery

The Trust Barrier: Is it Blocking Your Success?

In my work, I find that clients who effectively delegate and create a team of trusted advisors are exponentially more successful than those who don’t. It’s simple: leaders can’t do it all. Delegation is