Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Is Business Trouble Looming?

How to Spot the Warning Signs Your Company is in Trouble Are you so focused on forward motion (a.k.a. growth) in your business that you forget to watch your back? To casual observers, business

Are You the Problem? See What’s Causing Slow Growth

When a business is not reaching its goals, leaders tend to look up, down and all around to find the source of the trouble. Is the market changing? Are competitors outsmarting us? Is the

9 Steps to End the Blame Game

How often have you found yourself facing off with someone who is more concerned with placing blame than finding solutions? When it comes to solving business problems, understanding the root cause is important. Blame

Afraid to Lead

Leadership or Ownership Ask a group of people what traits characterize business owners and somewhere in the list you’ll probably find the term “leadership.” It’s not unexpected that the public perception of business owners

Why Your CRM Isn’t Working – and What to Do About It

I first learned about Customer Relationship Management (CRM) software way back in 2000, when I needed to choose a marketing automation solution for the speech recognition technology start-up where I was head of brand

How to Keep Friction from Ruining Your Business

Friction is a powerful physical force. It’s the action that stops cars when we brake and it lets water carve stone. A little friction, over time, can create a monumental result. like the Grand

3 Things to Do When You Need Revenue Fast

You're in a pinch, and it hurts.We've all been there: something unexpected happens, and revenue you counted on mysteriously vanishes. When the income you anticipated fails to appear on schedule, acting quickly is imperative.So

What Hermit Crabs Know About Growth (That You Should, Too)

I just returned from a few days visiting the Florida town where I grew up. I always love spending time in the sunshine and surf, and this trip was just about perfect. Sitting on the beach

Hold that Coupon! Some Incentives Hurt Business

Do Your Customer Incentives Work? The other day I was shopping in a major department store and I couldn’t help overhearing a conversation between a sales clerk and her customer. The customer was complaining

7 Steps to a More User-Friendly Business

Do you deliver a seamless customer experience? Making it easy for clients to buy from your business should be something all business owners strive to achieve. Buyers appreciate a user-friendly customers experience, and they show it by coming