Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Turn Every Employee into a Valuable Brand Ambassador

A consulting colleague of mine, Roberta Matuson, recently wrote a great post for her Forbes blog on “How One Employee Can Permanently Damage Your Brand.” Roberta raises a great point about how important it

Are You Leading with Too Much Restraint? Get Unleashed.

My dog Scout likes to run. She’s a little thing with long legs, a rescue mutt of dubious pedigree, but boy does she have speed! Scout spends most of her time lounging around the

Dollars to Donuts: It Takes More than Sweets to Win Customer Loyalty

I was heating up a sweet Krispy Kreme Original Glazed for dinner tonight (I know, bad idea, I usually each much better) and the phrase “dollars to donuts” popped to mind. It’s an interesting

What You Can Learn from the Millennial Mattress

When I was growing up, Casper was a friendly ghost. Today, Casper is a mattress that comes in a box. In less than two years (Casper launched in April, 2014), the company has successfully

Don’t Let Customer Satisfaction Surveys Tarnish Your Brand

The idea of customer satisfaction surveys originated with good intent. Businesses wanted to know how their customer’s felt so they could make things better. Unfortunately, somewhere along the way, things went wrong. Now, customers

Beautifully Ruined

A Life Transformed by Time on the Trail How do you go through a life-changing experience, and then slip right back into the life you had before? That’s a confounding question for me. It’s

Conquering Fear: Defeat the #1 Enemy of Growth

Fear is the enemy of growth. It breeds hesitation and self-doubt, holding you back when you should be charging ahead. I’m on my third business so I know first-hand how fear-inducing the journey of

Take a Break from Your Business

Let’s talk about why you should take a break from your business…and how to get away. A sabbatical can work wonders to restore your mindset and motivation. It doesn’t help you or your customers

Beat Burnout: Watch for the Warning Signs

Burnout is a sneaky foe: one day you’re energized and enthusiastic then suddenly you’re bored and restless or worse yet, apathetic and lazy. What happened to the joy you used to feel?Why is the