Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Should You Start a Business Blog?

5 Truths to Know Before You Start Blogging for Business Are you thinking it’s high time to start your own blog? Maybe everyone you know is telling you that blogging is the best way

ABLe – Always Be Learning

If you’ve seen the movie Glengarrry – Glen Ross, you know the sales mantra, “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” Marketers didn’t have a mantra of their own, so I

Pouting Teens, Unhappy Customers

“Why can’t you ever make anything that actually tastes good?” If you’ve had the joy of parenting a teenager, you probably have heard a similar comment. If not, I can tell you, it’s not

Creativity is a Team Sport

Yesterday I attended a breakfast meeting hosted by the Technology Association of Georgia (TAG). They always have great programming, and this was no exception. The speaker was Laurie Ann Goldman, CEO of Spanx. If

What is a Lead?

Really, It’s Not a Stupid Question The friction between sales and marketing teams in some companies is legendary, and the reason is simple: they’re each speaking a different language. The way we talk about

Coffee Stains and Customer Experience

Are you popping gum in your customer’s ears? When I started this post, I was ready for a full scale rant. But I set it aside for a few days and cooled down enough

3 Steps to a Better Brand

Looking for a quick and easy way to improve your brand? If your business has been around for a while, it’s quite possible your brand strategy has lost some luster. That happens when people

Does Your Marketing Pay Dividends?

If Marketing is an Investment, Where’s the ROI? One of the most overused adages in the marketing world is, “I know half of my advertising is wasted, I just don’t know which half.” This