Why Growth Depends on Stopping as Much as Starting

Are you always on the lookout for the next big thing? Where’s that magic bean that will ignite your business growth? It could be in your hand already. Before you start another big campaign

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What’s Your Social Media ROTI?

You may not be familiar with the term ROTI (return on time invested), but you need to understand the concept if you hope to survive in the digital age. As social media expands its

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What Does Your Website Say About You?

Yes, I’m talking to you. If you’re not sure how to answer my question, go take a quick look. I’ll wait… So, what do you think? Do you love it? Are the graphics awesome?

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What’s Your Social Media Policy?

Every Company Needs One If you haven’t established a social media policy for your business, it’s time to get busy. Like an Internet Use policy, a social media policy explains how employees can utilize

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10 Things Salespeople Should Never Say

“You’re Kidding, Right?” Normally I’m pretty upbeat and positive, but today I need to share some advice about what not to do. I recently had an interesting interaction with a sales rep who simply

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Who’s Keeping Up? 4 Marketing Secrets from the Joneses

Marketing Secrets Exposed You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. It wasn’t a box office smash and I wouldn’t have watched it myself except that it was

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How Much Does Marketing Cost?

I just reviewed an RFP for marketing services. It was a very detailed, well written RFP. And the client was asking for everything. Which is not a problem...unless your budget is limited.Do you know

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Did You Just Ruin a Great First Impression?

Nice suit, smart shoes…carefully cultivated corporate casual…entrepreneur chic. No matter what style fits you best, we all know first impressions matter and we want to make them count. So why did you just hand

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Is It Time for a Sabbatical?

Do you ever dream of taking a sabbatical? Taking a few weeks or months off work can sound really enticing, but not many of us have that luxury. Maybe it’s time to insist on

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