In Marketing, Busier is Not Always Better

In the quest to substantiate their value, marketing often feel pressure to be busier and do more. When you’re under the gun to show results, activity can mistakenly be equated with productivity: “Here’s a

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Is Business Slow, or Sizzling?

As the Mercury Rises, Don’t Let Your Business Slow Down. It’s nice when business is “hot, hot, hot,” but the season often leads to a Summer slump. With vacations and picnics, not to mention the

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Is Social Media the Death of Branding?

I cringed the other day when I saw a post claiming that brands were dead. The writer tried to make the case that social media has destroyed branding, so what’s the point of working

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Polishing Your Personal Brand

Tyler Griffin recently interviewed me for his  the Internet radio show, “Bunny Slippers are Evil.” We had a great chat about how to build a personal brand. Listen now for my tips on polishing

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Physics Meets Business: What Discovery of the Higgs Particle can Teach Us

After months on the edge of their seats, members of the physics world celebrated last week as the discovery of the Higgs particle (or Higgs boson) was announced. More than 50 years after it

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You’ve Got an Ideal Customer Profile, Now What?

(What is an Ideal Customer Profile?) The concept of an ideal customer profile can be revolutionary for executives who have assumed that all business is good business. The exercise of pinpointing the best clients

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Get on With It to Get Ahead

I’m not a mind reader but I’m willing to bet that there’s a tough decision you keep putting off, and it’s probably limiting your success. You tell yourself, “Things will get better,” or “It’s

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Digital + Traditional: The Integrated Marketing Plan

In a world that appears dominated by digital, traditional marketing is alive and well. In fact,  I’m often asked about best practices for creating an integrated marketing plan – one that includes both digital

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Business Vision: What You Can’t See Can Hurt You

It’s easy to get lost in the day-to-day details of running a business. There’s always a pressing need for your attention. From dealing with customer concerns to making sure new products get out the

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Balancing Acts: Digital vs. Traditional Media

I work with business executives seeking to strike the ideal balance between digital and traditional media. Finding the right mix is a high-stakes challenge that can mean the difference between marketing ROI and a

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