Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Beyond the Launch

About the book: Beyond the Launch:The practical guide to building a business that thrives What happens after all the excitement of opening day? When the ribbon cutting ceremony is over and the cake is

Who’s a Real Thought Leader?

Not everyone can be a thought leader Every one of us has our own unique expertise in certain areas like business, hobbies or personal pursuits. That expertise doesn’t necessarily equate to leadership. In fact, many

The Power of a Compelling Story

What does it take to ignite a wildfire? If you remember Smokey Bear, you know the answer is one little match. Add a light breeze and before you know it, a spark turns into

Why You Need a Fresh Perspective

Tough business issues? You might need a fresh perspective This little fable about my friend Ann, her husband Sam and their friend Chuck may hold the solution. (Names have been changed to protect the guilty.)

Are You Captive in Your Comfort Zone?

I talk with people every day who want desperately to move forward, but can’t. They have high standards for themselves and big dreams for their businesses. They also have a nagging feeling something isn’t

6 Olympic Lessons for Business Leaders

I always find the stories behind the Olympics inspiring. The athletes’ dedication to their sports and the adversity many overcome to reach their goals is compelling. As I watch these talented athletes compete for

Is the “Safe Choice” Really Safe?

A colleague of mine once wrote about the appointment of a new CEO, saying “This was a highly conservative and safe choice.” The comment struck me. Choosing “conservative” and “safe” options may seem to

What Does Bad Behavior Cost You?

I’m a big proponent of tough love at work and home. I practice it with my clients, too. After all, they pay me to tell them what they need to know, not just what they want to know.

Stretch for Business Success

In recent blog posts I shared some insights on my three words to live by this year. So far I’ve covered Fit and Connect, now we’re ready for the third word: Stretch and how

Connecting with Colors

This weekend I sat down to catch up on some reading and something caught my eye. The covers on several of my magazines had strikingly similar color combinations. Was this a seasonal thing? It