Meet the Democratic Brand

This is Part 3 of a 3-part series on Liberated Brands. If you missed them, read Part 1 and Part 2 first. So far, we have addressed “who

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Love Your Brand, Set it Free

This is Part 2 of a 3-part series on Liberated Brands. If you missed it, read Part 1. Letting Go is Hard If you really love your brand,

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Who Owns Your Brand?

Here’s a bold statement: you don’t own your brand. I won’t be surprised when I hear from readers who disagree. They’ll argue that as the creator of the

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Does Your Brand Inspire Customer Devotion?

It’s Nice to Be Liked I don’t think anyone can deny the warmth we feel when someone shows they care, but how often do you get to beam

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Will Someone’s Dirty Laundry Damage Your Brand?

A very public battle is taking shape at Pulte Group (NYSE: PHM), the homebuilding company which also owns the Centex, Del Webb, and DiVotsa brands, and it’s got

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Turn Every Employee into a Valuable Brand Ambassador

A consulting colleague of mine, Roberta Matuson, recently wrote a great post for her Forbes blog on “How One Employee Can Permanently Damage Your Brand.” Roberta raises a

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Let’s Talk Branding

Can You Imagine a World Without Brands? It would look a lot like the generic aisle in the supermarket, with everything in simple black and white package. No

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5 Ways it Pays to Have Passionate Brand Advocates

A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven

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What to Do When An Executive’s Brand Shines Too Bright

Avoiding the Dangers of a Superstar Brand Personal branding is a popular topic lately, with everyone from job seekers to C-Suite executives working on building better personal brands.

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Living Value: When Brand Meets Customer Experience

I had a conversation with a former colleague this morning, an authority on call center customer experience. Dr. Walter Rolandi is a voice user interface (VUI) expert, meaning

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