Here’s a bold statement: you don’t own your brand. I won’t be surprised when I hear from readers who disagree. They’ll argue that as the creator of the
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Love Your Brand, Set it Free
This is Part 2 of a 3-part series on Liberated Brands. If you missed it, read Part 1. Letting Go is Hard If you really love your brand,
Meet the Democratic Brand
This is Part 3 of a 3-part series on Liberated Brands. If you missed them, read Part 1 and Part 2 first. So far, we have addressed “who
Turn Every Employee into a Valuable Brand Ambassador
A consulting colleague of mine, Roberta Matuson, recently wrote a great post for her Forbes blog on “How One Employee Can Permanently Damage Your Brand.” Roberta raises a
Will Someone’s Dirty Laundry Damage Your Brand?
A very public battle is taking shape at Pulte Group (NYSE: PHM), the homebuilding company which also owns the Centex, Del Webb, and DiVotsa brands, and it’s got
Does Your Brand Inspire Customer Devotion?
It’s Nice to Be Liked I don’t think anyone can deny the warmth we feel when someone shows they care, but how often do you get to beam
Let’s Talk Branding
Can You Imagine a World Without Brands? It would look a lot like the generic aisle in the supermarket, with everything in simple black and white package. No
5 Ways it Pays to Have Passionate Brand Advocates
A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven
What to Do When An Executive’s Brand Shines Too Bright
Avoiding the Dangers of a Superstar Brand Personal branding is a popular topic lately, with everyone from job seekers to C-Suite executives working on building better personal brands.
Living Value: When Brand Meets Customer Experience
I had a conversation with a former colleague this morning, an authority on call center customer experience. Dr. Walter Rolandi is a voice user interface (VUI) expert, meaning