Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Is Your Marketing Really Integrated?

“Integrated marketing.” It sounds so easy. I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. Even though the concept has been around for decades, many

When Company Culture Counts

I was talking with a CEO group the other day about strategies for maintaining business momentum when the inevitable revenue plateau is looming. As we talked, many were surprised to realize organizational culture was an essential differentiator between organizations

The ROI of Everything

Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential

The Revenue Growth Environment, part 2

This is Part 2 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I share those tips here, starting with a

The Revenue Growth Environment, part 1

This is Part 1 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I thought I’d share some of those

Follow the Pain

Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice in some circumstances, and following the pain

The Perfect Marketing Formula

Your Ideal Recipe for Success Congratulations, you finally found it! The perfect marketing formula. You nailed customer engagement. You know where your customers hang out, and how to connect with them. You cracked the code on… Brand

One Million Meters

That’s My Goal, What’s Yours? I’m not an athlete by any means. My idea of exercise is usually running downstairs to pull something out of the freezer for dinner. (I’m not a chef either.)

Never Mind the Naysayers

One Simple Phrase Stifles Business Success “That won’t work.” How often have your heard these three little words? They’re the enemy of innovation, and are all to common in board rooms, staff meetings and pitches. “That won’t