Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Four Valuable Lessons in Entrepreneurship, From My Mom

Growing up, my mom was both my nemesis and my hero. She was (and still is) smart, well-educated, creative, and resourceful. She led Girl Scouts, worked part-time, made most of my clothes, and sailed

Let’s Talk Branding

Can You Imagine a World Without Brands? It would look a lot like the generic aisle in the supermarket, with everything in simple black and white package. No product differentiation. No clear signs of

Everyday Olympians: Heroes at Work

Olympians Among Us I dragged my overweight body around the turn and my lumbering jog slowed to a walk. I breathed hard and thought to myself, “What the heck am I doing here?” Just

Leadership: A Question of Accountability

When I opened the Wall Street Journal, the headline “Wells Boss Says Staff At Fault for Scams” jumped out at me. The article provides insight into accountability in the recently revealed scandal at Wells

3 Mistakes to Avoid When You’re Having a Bad Year

How's business? Not a good as you'd like? It happens.Most businesses go through a bad year now and then. Sometimes the reasons are beyond your control, like a key customer shutting down or a

3 Reasons “Trust Your Gut” Is Bad Advice

The accomplished business owners I work with often attribute their success to the philosophy of “trust your gut” when it comes to big decisions. They’ve come to rely on their own internal compass, assuming

Destroyed Trust : My Apple Story and What it Means for You

Trust is a Precious Commodity Customers, whether they’re B2B buyers or consumers, don’t offer trust up lightly. It must be earned every day. If you have it, treat trust like the valuable asset it

Sail on through the Summer Slump

Do you ever find yourself thinking, “Everyone’s one vacation, so what’s the point of marketing in the summer?” I confess that I once did, but I soon saw the error in that belief. “Conventional

Are You a Good Customer?

I’ve been writing a lot about customer experience lately. I’m a huge advocate for companies to be customer-focused. At the same time, something has come to my attention that I wanted to share. My

How Hunger Feeds Your Business

Are You Hungry? When I was pregnant with my first daughter, I worked for an avionics company in Coral Gables, FL. It was a good job with reasonable hours and it didn’t take me