Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

How to Find the Right Website Designer

Tips for Building Your Website Finding a web designer to create or update your website can be a challenge, especially for small businesses or entrepreneurs. If you’re not sure where to start, here are

If Not a Promise, Then What is a Brand?

Branding has been on my mind this morning – not my normal Saturday morning fare, but when the dog and cat conspired to get me out of bed at 6 am, it was either

10 Quick SEO Fixes

Simple Tips for Getting Started with Search Engine Optimization You don’t have to be an expert in Search Engine Optimization (SEO) to have a search-friendly website. It all starts with some basic items that

Why Your Brand Matters More than Ever

As I wander around the web and make my daily rounds in the offline world, I find myself wondering why so many businesses don’t seem to take their brands seriously. I’m not just talking

Branding Lessons from My Dad

My dad was a marine biologist, so he’d probably tell you he doesn’t know much about branding. But he had plenty of fatherly advice for me as I was growing up, and much of that