Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

How to Get the Most from Corporate Sponsorships

Sponsorship Can Pay Off, If You’re Smart About It Are you thinking about sponsoring an event, conference, trade show or community fundraiser? Read this first, so you can turn a potential money pit into

Kiss Your Elevator Pitch Good-Bye

It’s official. I’m mustering all my authority (however much that is) and declaring that the Era of the Elevator Pitch is over. Done with. Kaput. So last century. Why? Because the whole concept of

Reinvention…without Regret

I had breakfast this morning with an old friend. Our kids have grown up together since day care days, and as professional women, we’ve enjoyed getting together over the years to compare notes on

Road Trip! Where’s Your Business Going?

I was on a road trip recently, taking my daughter to Nashville for her freshman year of college. Since I wasn’t driving, I had the chance to spend some time contemplating journeys – in

Is Your Business Ready for an Emergency?

Every few years an event like Hurricane Irene blows by, reminding businesses to check their disaster recovery plans. As the East Coast braced for Hurricane Irene last weekend, you might have pulled out your

Now or Never: Why Scarcity is Good for Sales

If you have ever stood in line for a Tickle Me Elmo, to get hot concert tickets or to be the first to get a new iPad, you know the sense of anxiety created