A Stunningly Simple Secret to Improve Sales Success

If you could invest just a few hours to dramatically improve the results of your sales efforts, would you? “Of course!” you’re probably thinking. “What’s the catch?” There isn’t one. All it takes is

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Which Social Media Metrics Really Matter?

One of the great frustrations of CMO’s and executives express about social media is the ability to track its impact on the bottom line. Sure, you can easily measure your Facebook “Likes,” Twitter “follows”

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Your Customers Don’t Know What They Want

Customers don’t have all the answers, especially when it comes to product innovation. Surprised? It’s true. Customers can do a great job of helping you iterate products. They know that “This button would work better

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Is it Time to Fire Your Customer?

When was the last time you let a customer go? It sounds counterintuitive, but sometimes, saying goodbye is the right thing to do. There was recently an interesting case study in the Harvard Business

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Who’s Got the Entrepreneurial Spirit? You Might be Surprised

I was browsing my weekly issue of the Atlanta Business Chronicle the other day and came across an article that fascinated me. The article discussed a recent decline in startup activity, but that’s not

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Build a Better Advisory Board

I recently attended a great panel discussion at Atlanta’s StartupChicks. The topic was advisory boards, including when and why you need one and how to get the most from having one. The panel covered

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Dude, Where’s My Website Traffic?

“Help, I built a website and no one came!” So you have a new website, and you’re waiting for business to roll in…and waiting. Still waiting? Stop. It’s time to act. No matter how

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Can Your Business Pass The Twitter Test?

Several years ago I worked in corporate marketing for UPS, a remarkably well-oiled organization. To improve our Preferred Customer Program, we decided to benchmark best-in-class performance of other companies. Our team members wrote personal

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Ready to Start a Business Blog?

Not sure if your company should be blogging? Take this quick, 5-Step Blog Readiness Test to find out. I hear this question all the time from business owners, “Do I need a blog?” My

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Is Content Killing Content Marketing?

For years we’ve heard that “Content is King,” and businesses around the world have been listening. The growth of social media has provided a platform for distribution of content like never before, and companies

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