5 Success Factors for Social Business

How do you transform your organization into a real social business? There are five key success factors that can make or break social media success. These are the items you need to establish a

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Should You Outsource Social Media?

I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came

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Why Executives Should Love Bad News

Think of bad news and your stomach probably starts to tie up in knots. Nobody likes bad news. But you can learn to love it. Whether it’s a concern expressed by an employee or a

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Skip the Social Media Fast Track – It’s Bad for Business

Is your company offering a social media fast track to customer service? Can people who complain via Twitter or other online channels get better, faster service than those waiting in the phone queue? Stop

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Customers Crave Connections. Do You Deliver?

It’s no surprise that social media has taken off so quickly. People crave connections in a world where families are scattered from coast to coast or around the world. We want the validation that

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“What Part of My Marketing Works?”

Yesterday I was talking with a business owner as she shared her frustrations with building her new business. She sheepishly asked me, “How do I know which of my marketing activities are working?” Not

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How to Tell if Your Social Media Advisor is the Real Deal

Experts are everywhere. At least it can seem that way if you are looking for help with social media for your business. When it’s hard to toss a pebble without hitting a social media

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Business Ethics: Are you on the edge…or over a ledge?

Finding the line between right and wrong The debate about business ethics isn’t new. Since the beginning of commerce, there have been good decisions and bad, right and wrong. Plus lots and lots –

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Social Revolution: Brands for Everyone

The Social Shift While many of us are “all in” on social media, there’s one thing lots of professionals have yet to recognize: Social media has created a fundamental shift in the relationships between

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Measuring Marketing Success: 10 Metrics that Matter

How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. There can be measurable short terms results, such as “We spent $100,000 in online advertising

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