Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Follow Through for Sustained Success

If you play golf, tennis or softball, you know that follow-through is critical to a great swing. Stop too soon and all momentum fades. The rhythm is interrupted, aim is poor and the results – or

Trust is a Catalyst for Growth

Trust Matters We all know trust is important to business, but how much does it really matter? Trust is a catalyst for business and economic growth. In fact, it is often the factor that

Redefining Brand Loyalty

A couple of posts by Steve Olenski caught my eye the other day. I first took note of The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal and then his

Profit from the Plateau

When Business Levels Off, Take Advantage of the Inflection Point I was speaking to a client the other day who was lamenting the fact her business had finally hit a plateau. After many years of steady

Marketing is Not a Faucet

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. The strategy is done, plans are made and vendors are lined up to help with

Designing the Ideal Customer Experience

One of the best investments you can make in your business is to plan the customer experience before spending a dime on advertising or graphic design. What is the Customer Experience? We hear a lot

Why Great Strategies Fail

As we wrap up the year, chances are good that your organization has spent some time recently on strategic planning. It’s an annual ritual that can lead to success, but also often fails. Why can’t

When Should You Add Another Brand?

Multiple brands aren’t always the best approach. My client often ask me if they need a separate brand for new products or services, especially if the offer is “breakthrough” or radically different from what

Secrets of Surprising Service (A Case Study)

The other day I was on my way to the airport to catch a flight for a speaking engagement. I was already in a time crunch and it was raining in Atlanta, which meant my trip