Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Anticipation: How Waiting Creates Value

Anticipation. The very word conjures up images of…ketchup? Maybe. While I did have a hamburger for lunch (awesome by the way, thanks to Rhea’s) this post is not about condiments. Anticipation can be a

Psst! Your Corporate Culture is Showing – 5 Clues to Watch

Corporate culture is critical to customer relationships. Whether it’s healthy or not, your corporate culture shows. Is your business is having a fantastic year? Thank your customers. But first, thank the employees who make

Games Companies Play: Hide and Seek Support

Ah, the Internet Age! I carry the equivalent of a supercomputer in my pocket, able to perform massive data searches in fractions of a second, finding anything – well almost anything – I need

25 Essential Questions to Ask Your Marketing Agency

Maximize Marketing ValueHow can you get the most value from your marketing partners?Gartner, Inc. has reported new research showing that 50% of CMO's digital marketing is outsourced (U.S. Digital Marketing Spending Survey). This represents

Manage Your Momentum for Growth

We all need some time to kick back and relax, but taking it easy is not always a great thing for your business. If your company depends on consistent growth, slacking off can have a

What My Dog Taught Me About Business

I've been watching my dog a lot lately, and it occurred to me that we can learn a lot from these furry friends of ours. I decided to share a few observations that apply

Shaping the New Sales Cycle

As customers – both B2B and consumer alike – take more control of the buying process, the power of a brand relationship is more compelling than ever. Use this to your advantage and stand

Silly or Smart? Internal Business Policies Can Help – or Hurt

I recently decided to make a change in the service that provides my garbage collection. I took advantage of a special offer with a great price, one that was too hard to resist. When

When Counter-Intuitive Marketing Works

In business, the quest to move forward and be progressive is endless. Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. This drive

5 Ways it Pays to Have Passionate Brand Advocates

A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven time and again through research, many