Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Master the Art of the Business Rebound

When faced with a business setback, do you bounce back or just bounce? Mastering the art of the rebound is the key to resilience in business and in life. We all have off days,

Corporate Culture: The Key to Customer Experience

Beyond the Front Line Most leaders understand front line employees make a difference in customer experience, but front line interaction are only one factor in strong customer relationships. Customer experience depends on everyone in

What’s Haunting Your Business?

Lots of businesses have ghosts of things past that haunt them on a daily basis. In fact, there are probably a few ghosts or goblins hanging around your company. Even when you don’t see

Targeting the Right Customers for Exponential Growth

“Everyone” Is Not Your Prospect It can be tempting to see the world as full of potential customers, but trying to satisfy everyone is a really road to ruin. It’s just not possible to

Build Customer Relationships that Last

Do you really need to delight your customers? If you’re at all concerned with lasting customer relationships, you’ve probably heard about “delighting the customer.” This concept is bounced around as if it’s the panacea

Is Your Business Off Balance? Find Your Center.

When I was in high school I decided to take up dance. This was following a long hiatus after I quit my first ballet class back in second grade. As a 15-year-old novice, I

Go with the Flow or Swim Against the Tide?

Secrets to Navigating Business Currents Recently I had the opportunity to spend some time on beautiful Kiawah Island, South Carolina. As I was walking on the beach one morning I got to thinking about

Are You a Pacesetter?

Creating momentum for growth is a balancing act. When businesses get stuck, it’s usually because one area or another is out of whack. Too much focus or too little in a critical area can

Cut the Fluff for More Powerful Communications

The other day a client sent me a presentation to review. It was developed by a firm they had worked with on issues that were relevant to the project at hand, so they passed along

Is Your Business Running on Empty? 6 Ways to Accelerate Growth.

One of the fastest ways for businesses to accelerate growth is to ease off the brakes. Many leaders don’t even realize that bad habits are holding them back, like driving with one foot on