Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Finding the Perfect Fit

Have you ever had to give up your favorite pair of pants because you gained too much weight? If so, you know how uncomfortable it can be when what should fit really doesn’t. In

Create Customer Connections That Count

More is More. Or Is It? In an era where executives obsess about measuring almost everything, I have to ask: are we measuring the right things? Do our investments in “more” actually deliver something

Core Values: What Matters Most?

Real or fake? It’s an annual dilemma faced by everyone who celebrates Christmas. Do we go for a real tree this year, or use a fake one? There are strong arguments for both camps

How to Avoid the High Cost of Marketing Mistakes

Does Your Marketing Cost Too Much? There’s no doubt about it, marketing mistakes can be expensive, especially for a growing business. You want to invest wisely and maximize returns, but that’s not as easy

Teleseminar 3: Targeting the Right Customers for Exponential Growth

Session 3: You Can’t Please Everyone – Targeting the Right Customers for Exponential Growth It’s tempting to see everyone as a potential customer, but trying to satisfy everyone is a road to ruin. In

Teleseminar 2: How Corporate Culture Impacts Customer Experience

Session 2: Inside / Out – How Corporate Culture Impacts Customer Experience Corporate culture is a critical component of customer relationships that last. Discover why what happens inside your business impacts what customers experience

Teleseminar 1: Why Customer Delight Is Not Enough

Session 1: Real Connections – Why Customer Delight Is Not Enough Profitable customer experiences are about much more than simple delight. Learn how to create real customer connections that deliver long-term benefits in this

Customer Appreciation: 30 Ways to Thank Your Customers

There’s an Art to Customer Appreciation Making customers feel appreciated can seem harder than it should be. We all want to express our thanks in ways that are unique and make clients feel special

Delivering Smiles: Is Your Customer Experience Awesome?

Want the truth about your customer experience? Ask your customers. No one can tell you how your business is doing in terms of living up to its brand promise better than customers. Whether you

Customer Experience – It’s All in the Details

Little things add up to a big impression for customers When it comes to creating a brand building customer experience, the art is truly in the details. If you haven’t shopped your own business