Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Is it Time to Quit?

“Never, ever, ever give up.” At least until it’s time to quit. Quitting gets a bad rap. You know all the negative sayings, like “Quitters never win…” Well, they’re only half true. It’s very

The ROI of YOU

Never Stop Investing in Yourself When the demands of running a business pull you in all directions, taking care of yourself might end up on the bottom of your to-do list. Before you relegate self-improvement to

Who Holds the Key to Business Growth?

When seeking the secret to business growth, entrepreneurs often focus on things like strategy, business models or products and services. All of these are important elements of success, but none alone offers guaranteed results. Strategy

Goodbye, Again

Where’s the Power in Parting? I recently enjoyed a wonderful family weekend. My oldest daughter was home for a few days celebrate Mothers Day and to help with a charity golf tournament for an organization

Three Reasons You Can’t Sell to Everyone

Looking for a quick fix for your sales or marketing troubles? Some people will say there is no such thing. I disagree. Quite often there are speedy solutions, but people ignore them because they seem

What If There Were No New Ideas?

Would Innovation End? Some people are positively bursting with new ideas. They wake up every morning and their creative juices are overflowing, they have more new concepts than they can ever possibly execute. Others

What Customers Want: 10 Tips to Win Them Over

How often have you wondered what customers want? Companies spend millions on market research every year trying to figure out the best answer to this pivotal question. Whatever your budget, it’s likely that your

Revenue Roadblock

Meet the business prevention department. It's the place great opportunities go to die.There are lots of ways that aspects of a business's operations can interfere with the customer experience, preventing or inhibiting growth.Where are

What You Need to Know when Selling to the CTO

In the past, I’ve blogged about the new sales cycle and how it changed completely over the past several years. As a follow-up, here are current insights from an executive roundtable hosted by the Georgia CxO Forum,

Goldilocks on Growth

Remember Goldilocks? That poor girl stumbled into the bears’ cottage and couldn’t find the right fit: everything she touched was too big or too small, until she finally hit upon “just right.” Do you ever