Marketing Blog | Joellyn Ferguson

The Marketing Blog

I started this blog back in 2010 - yes, that's over a decade ago! I keep it available to readers because there's plenty of timeless content here. You may find a few outdated posts, feel free to breeze on by when you do. I hope you find value in the ones that are relevant. Looking for a specific topic? Just filter using the buttons below.

Why is Change So Hard?

Waterman: A Story

Light As I lay there rigid in the darkness wedged tightly next to my twin, I knew something big was about to happen. The box that surrounded us was being tipped and turned and

Mastering the Art of Resilience: Confidence

This is the 3rd post in a three-part series on Resilience. If you missed the others, read part 1: Starting at Rock Bottom and part 2: Finding Courage. Cultivate Confidence Confidence is a funny

What do Marshmallow Treats Have to do with Customer Experience?

Cooking up a Great Customer Experience I just spent a few minutes of quality time with my daughter making a family favorite: sticky, gooey, marshmallow treats. No secret recipe here. Just three simple ingredients:

Newsflash: Customers Don’t Want to Be Delighted

It’s true, and I’m here to set the record straight on customer delight. Yet another newsletter touting the benefits of customer delight landed in my inbox this morning. When I saw it, my brain

Are You Bullish on Growth?

In a recent article on Forbes.com, Niall McCarthy shared an infographic on CEO’s top business concerns. Chart-topping issues included over-regulation, geopolitical uncertainty, and exchange rate volatility. These macro issues may be weighing on the

Does Your Board Put Enough Value on Customer Experience?

Whether your company is public or private, members of your board are probably eager to take a more strategic view of the business. In fact, a recent McKinsey report cited by ChiefExecutive.net showed that

Failure: What to Do When Your Best Effort Falls Short

Failure is a part of business. In spite of our best efforts to plan, manage, oversee, adjust and avoid the worst, sometimes things just don’t work out. As a leader, your response when even

Find Your Profit Zone

Have you found that special place that I like to call your profit zone?If you have a financial background, you might assume I'm talking about the space between revenue and expense. That's not hard

CEO, Meet Your Customers

When was the last time you spoke to a customer? Sounds like a silly question, but really, what’s your answer? Has it been too long? Are you one of the rare executives who does

Can Blind Hiring Improve Your Customer Experience?

There’s a bit of buzz in tech circles about the concept of blind hiring, which has been recently covered in the Wall Street Journal and other national media. The idea of recruiting employees without