Find Your Profit Zone

Have you found that special place that I like to call your profit zone?If you have a financial background, you might assume I'm talking about the space between

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The ROI of Everything

Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value

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What’s Wrong with Marketing Today?

The trouble with marketing? Everyone is doing it. That’s not a surprise. Marketing is imperative for a business to grow. Without some sort of marketing, how will customers

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How to Avoid the High Cost of Marketing Mistakes

Does Your Marketing Cost Too Much? There’s no doubt about it, marketing mistakes can be expensive, especially for a growing business. You want to invest wisely and maximize

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Customer Experience – It’s All in the Details

Little things add up to a big impression for customers When it comes to creating a brand building customer experience, the art is truly in the details. If

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When Counter-Intuitive Marketing Works

In business, the quest to move forward and be progressive is endless. Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing

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Marketing is Not a Faucet

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. The strategy is done, plans are made and vendors

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“What Part of My Marketing Works?”

Yesterday I was talking with a business owner as she shared her frustrations with building her new business. She sheepishly asked me, “How do I know which of

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Measuring Marketing Success: 10 Metrics that Matter

How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. There can be measurable short terms results, such as

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In Marketing, Busier is Not Always Better

In the quest to substantiate their value, marketing often feel pressure to be busier and do more. When you’re under the gun to show results, activity can mistakenly

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