Love Your Brand, Set it Free

This is Part 2 of a 3-part series on Liberated Brands. If you missed it, read Part 1. Letting Go is Hard If you really love your brand,

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Meet the Democratic Brand

This is Part 3 of a 3-part series on Liberated Brands. If you missed them, read Part 1 and Part 2 first. So far, we have addressed “who

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Find Your Profit Zone

Have you found that special place that I like to call your profit zone?If you have a financial background, you might assume I'm talking about the space between

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Turn Every Employee into a Valuable Brand Ambassador

A consulting colleague of mine, Roberta Matuson, recently wrote a great post for her Forbes blog on “How One Employee Can Permanently Damage Your Brand.” Roberta raises a

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What Customers Want: 10 Tips to Win Them Over

How often have you wondered what customers want? Companies spend millions on market research every year trying to figure out the best answer to this pivotal question. Whatever

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25 Essential Questions to Ask Your Marketing Agency

Maximize Marketing ValueHow can you get the most value from your marketing partners?Gartner, Inc. has reported new research showing that 50% of CMO's digital marketing is outsourced (U.S.

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What to Do When An Executive’s Brand Shines Too Bright

Avoiding the Dangers of a Superstar Brand Personal branding is a popular topic lately, with everyone from job seekers to C-Suite executives working on building better personal brands.

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Living Value: When Brand Meets Customer Experience

I had a conversation with a former colleague this morning, an authority on call center customer experience. Dr. Walter Rolandi is a voice user interface (VUI) expert, meaning

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How to Differentiate a Commodity Product

One of my Twitter follows recently asked me, “How do you differentiate a commodity product?” My first reaction was, “Well that needs more than a 140 character response!”

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Redefining Brand Loyalty

A couple of posts by Steve Olenski caught my eye the other day. I first took note of The Most Powerful Brand Ambassadors In The World May Not

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