Stop Chasing Likes: Social Media Success Starts with Strategy

Recently on the Buffer blog, Kevan Lee confessed, “We’ve Lost Nearly Half of Our Social Referral Traffic in the Last 12 Months.” That’s a big admission, and one

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5 Ways to Streamline your Social Media Efforts

Listen to the Audio Post Social Media Doesn’t Have to Be Hard I’ve fielded several questions recently about how to improve your social media presence without a lot

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Using Social Media for Competitive Monitoring

It’s amazing what people share on social media, and not all of it is racy or inappropriate content. People often talk about day-to-day activities that provide a glimpse

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5 Success Factors for Social Business

How do you transform your organization into a real social business? There are five key success factors that can make or break social media success. These are the

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Should You Outsource Social Media?

I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media

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Skip the Social Media Fast Track – It’s Bad for Business

Is your company offering a social media fast track to customer service? Can people who complain via Twitter or other online channels get better, faster service than those

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How to Tell if Your Social Media Advisor is the Real Deal

Experts are everywhere. At least it can seem that way if you are looking for help with social media for your business. When it’s hard to toss a

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Is Social Media the Death of Branding?

I cringed the other day when I saw a post claiming that brands were dead. The writer tried to make the case that social media has destroyed branding,

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Which Social Media Metrics Really Matter?

One of the great frustrations of CMO’s and executives express about social media is the ability to track its impact on the bottom line. Sure, you can easily

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