25 Essential Questions to Ask Your Marketing Agency

Maximize Marketing ValueHow can you get the most value from your marketing partners?Gartner, Inc. has reported new research showing that 50% of CMO's digital marketing is outsourced (U.S.

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When Counter-Intuitive Marketing Works

In business, the quest to move forward and be progressive is endless. Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing

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Why It Pays to Know Your Customers

How well do you know your customers? If you’re like most executives, you probably feel that you have a pretty good handle on who buys from you and

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Marketing is Not a Faucet

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. The strategy is done, plans are made and vendors

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“What Part of My Marketing Works?”

Yesterday I was talking with a business owner as she shared her frustrations with building her new business. She sheepishly asked me, “How do I know which of

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Measuring Marketing Success: 10 Metrics that Matter

How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. There can be measurable short terms results, such as

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In Marketing, Busier is Not Always Better

In the quest to substantiate their value, marketing often feel pressure to be busier and do more. When you’re under the gun to show results, activity can mistakenly

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You’ve Got an Ideal Customer Profile, Now What?

(What is an Ideal Customer Profile?) The concept of an ideal customer profile can be revolutionary for executives who have assumed that all business is good business. The

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Digital + Traditional: The Integrated Marketing Plan

In a world that appears dominated by digital, traditional marketing is alive and well. In fact, ¬†I’m often asked about best practices for creating an integrated marketing plan

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Balancing Acts: Digital vs. Traditional Media

I work with business executives seeking to strike the ideal balance between digital and traditional media. Finding the right mix is a high-stakes challenge that can mean the

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