Do You Love to Hate Trade Shows? Here’s How to Find the ROI.

Boondoggle or Necessary Evil? Most entrepreneurs I know have a love-hate relationship with trade shows. Event marketing feels like a necessary evil, and a costly one. Execs complain

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Why Your CRM Isn’t Working – and What to Do About It

I first learned about Customer Relationship Management (CRM) software way back in 2000, when I needed to choose a marketing automation solution for the speech recognition technology start-up

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Hold that Coupon! Some Incentives Hurt Business

Do Your Customer Incentives Work? The other day I was shopping in a major department store and I couldn’t help overhearing a conversation between a sales clerk and

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Is Your Marketing Really Integrated?

“Integrated marketing.” It sounds so easy. I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. Even though the concept

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Follow the Pain

Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice

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The Perfect Marketing Formula

Your Ideal Recipe for Success Congratulations, you finally found it! The perfect marketing formula. You nailed customer engagement. You know where your customers hang out, and how to connect with them.

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What’s Wrong with Marketing Today?

The trouble with marketing? Everyone is doing it. That’s not a surprise. Marketing is imperative for a business to grow. Without some sort of marketing, how will customers

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Connecting with Colors

This weekend I sat down to catch up on some reading and something caught my eye. The covers on several of my magazines had strikingly similar color combinations.

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How to Avoid the High Cost of Marketing Mistakes

Does Your Marketing Cost Too Much? There’s no doubt about it, marketing mistakes can be expensive, especially for a growing business. You want to invest wisely and maximize

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Anticipation: How Waiting Creates Value

Anticipation. The very word conjures up images of…ketchup? Maybe. While I did have a hamburger for lunch (awesome by the way, thanks to Rhea’s) this post is not

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