5 Signs You Need a Brand Audit

When was the last time you took a good hard look at your brand? If it’s been a while, you might be surprised to discover your brand slipping

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ABLe – Always Be Learning

If you’ve seen the movie Glengarrry – Glen Ross, you know the sales mantra, “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” Marketers didn’t have a

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Pouting Teens, Unhappy Customers

“Why can’t you ever make anything that actually tastes good?” If you’ve had the joy of parenting a teenager, you probably have heard a similar comment. If not,

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What is a Lead?

Really, It’s Not a Stupid Question The friction between sales and marketing teams in some companies is legendary, and the reason is simple: they’re each speaking a different

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Coffee Stains and Customer Experience

Are you popping gum in your customer’s ears? When I started this post, I was ready for a full scale rant. But I set it aside for a

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3 Steps to a Better Brand

Looking for a quick and easy way to improve your brand? If your business has been around for a while, it’s quite possible your brand strategy has lost

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If Not a Promise, Then What is a Brand?

Branding has been on my mind this morning – not my normal Saturday morning fare, but when the dog and cat conspired to get me out of bed

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Why Your Brand Matters More than Ever

As I wander around the web and make my daily rounds in the offline world, I find myself wondering why so many businesses don’t seem to take their

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Branding Lessons from My Dad

My dad was a marine biologist, so he’d probably tell you he doesn’t know much about branding. But he had plenty of fatherly advice for me as I was

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