Do Your Customers Really Come First?

How often do you make a call to a business, only to hear the frustrating refrain, “Your call is important to us…” Really? No matter how often companies

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How to Differentiate a Commodity Product

One of my Twitter follows recently asked me, “How do you differentiate a commodity product?” My first reaction was, “Well that needs more than a 140 character response!”

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Redefining Brand Loyalty

A couple of posts by Steve Olenski caught my eye the other day. I first took note of The Most Powerful Brand Ambassadors In The World May Not

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When Should You Add Another Brand?

Multiple brands aren’t always the best approach. My client often ask me if they need a separate brand for new products or services, especially if the offer is

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Social Revolution: Brands for Everyone

The Social Shift While many of us are “all in” on social media, there’s one thing lots of professionals have yet to recognize: Social media has created a

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Polishing Your Personal Brand

Tyler Griffin recently interviewed me for his  the Internet radio show, “Bunny Slippers are Evil.” We had a great chat about how to build a personal brand. Listen

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Who’s Keeping Up? 4 Marketing Secrets from the Joneses

Marketing Secrets Exposed You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. It wasn’t a box office smash and I wouldn’t have watched

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Who’s Your Competition?

Do You Know Who Your Competitors Are? Are You Sure? Are you confident that you know who you’re up against, or do you just THINK you know? There’s

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Get Real: Authenticity in the Artificial Age

The other night I was hanging out on TweetDiner, an excellent Twitter chat hosted by Margie Clayman (@margieclayman) and Stanford Smith, aka @pushingsocial. On this particular evening, the

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When Is It Time for a Logo Redesign?

GAP did it. Starbucks did it. Should You? There has been a lot of discussion about logo redesigns in marketing circles recently. When GAP introduced a new logo

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